What’s the bigger challenge in implementing Artificial Intelligence within your enterprise? Risk or uncertainty? Hang on a minute, you say, aren’t they sort of the same thing? They’re related, but I’m going to argue uncertainty is emotional. We’ll play a game, You may be familiar with it from your undergraduate studies. Imagine I’ve got a jar with 100 balls in it. 50 red and 50 black. The jar is opaque and you can’t see inside. Pick a color; red or black. I’ll draw out a ball from the jar. If it’s your color I pay you $10,000. If it’s not your color, you get nothing. And I’m only going to let you play this game with me once.